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Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical.Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.

Marketingcommunicatie --- adverteren --- Social media. --- Advertising. Public relations --- Consumer behavior --- marketing --- consumentenmarketing --- consumentengedrag --- reclame --- Mass communications --- Marketing --- Internet marketing --- Customer relations. --- Management --- Social aspects. --- User-generated media --- Communication --- User-generated content --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce

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consumentenmarketing --- marketingstrategie --- Business policy --- Consumer behavior --- Customer relations --- Internet marketing --- Management --- Marketing --- Social media --- Online marketing --- 369.1 --- bedrijfscultuur --- CRM --- klantenbinding --- marketing --- sociale media --- User-generated media --- Communication --- User-generated content --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Social aspects --- marketing, marktonderzoek, marktanalyse --- customer relationship management --- social media --- Customer relations. --- Social media. --- Social aspects.

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Influencer marketing is trending. Marketingplannen die inzetten op mond-tot mondreclame genereren twee keer zo veel verkoopresultaten. Maar niet alle aanbevelingen die circuleren, zijn relevant. Want wat in Amerika werkt, geldt niet zomaar in België en Nederland.INFLUENCERS is het eerste boek dat het totaalplaatje van influencer marketing schetst. Het laat iedere CEO, CMO en potentiële trendsetter inzien hoe je een boodschap kan verspreiden en geeft je een stappenplan om te beslissen over het soort magnetische content, het tijdstip en het type influencer waarop je het best inzet.Dit boek toont je hoe je een vernieuwde marketing- en communicatiestrategie kan ontwerpen die de basis vormt van het Influencer Marketing Canvas. Dit Canvas plaatst je doelen, acties en influencers op een tijdlijn en helpt je aan een helikopterblik voor de interne stakeholders.Bron : http://www.lannoocampus.be

Applied marketing --- marketinginstrumenten --- marketingstrategie --- marketingcommunicatie --- Mass communications --- Beïnvloeden --- Marketing --- marketing --- 369.1 --- influencer marketing --- e-marketing --- merkenbeleid --- marktanalyse --- marktonderzoek --- Marketing : strategieën --- 658.8 --- Beïnvloeden - Overtuigen --- 659 --- marketing, marktonderzoek, marktanalyse --- Social media --- Customer relations --- Interactive marketing --- 369.4 --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- User-generated media --- Communication --- User-generated content --- Blogs --- Economic aspects --- bedrijfseconomie, reclame, algemeen --- marketing - marktonderzoek - marktanalyse --- PXL-Business 2017 --- communicatieplan --- Beïnvloeding --- Reclamebeïnvloeding --- Marketingstrategieën --- Communicatiestrategieën --- Mond-tot-mondreclame --- Imagomanagement --- Marketingstrategie --- Communicatiestrategie --- Influencers. --- marketing. --- Beïnvloeden --- 696.2 Sociale media --- 695.1 Public relations